The added value of the TerraThessalia product is being redistributed with a fair way to all those involved in the production chain:

• from the management of natural resources, like the pasture lands used by the herds

• to the milk production and the final dairy product with Thessaly labeling.

Livestock farmers, cheese-makers and their cooperation structure all benefit from the added value of a "high quality" product provided that they adopt the "TerraThessalia" specifications and guarantee system.